EQUESTRIAN
QUEENS

Pakistan’s International Women’s Equestrian League

INTRODUCTION

The First League of Its Kind

Equestrian Queens is the first international women’s equestrian league to originate from Pakistan. The League brings together the country’s finest women riders in tent pegging and show jumping under one professional, franchise based competition.
Five teams, each named after a city or region of Pakistan, will compete in the inaugural season, and every team will field at least one foreign player. This links Pakistan’s riders directly with the wider world of equestrian sport.
Equestrian Queens gives women riders a stage that matches their skill, and it gives fans a fast growing new sport to follow and support.

5

TEAMS

2

DISCIPLINES

2026/27

SEASON

VISION

A stage where Pakistan’s women riders stand equal to the best in the world, and a League that turns that stage into a lasting home for the sport.
Equestrian Queens works to build a professional pathway for women in equestrian sport, raise the profile of tent pegging and show jumping across Pakistan, and connect local riders with international competition, sponsors, and fans.

Organization Behind the League

Strawberry Sports
Management

Equestrian Queens is conceived, owned, and managed by Strawberry Sports Management — Pakistan’s first professionally run sports management organization.

Professional Management

Strawberry Sports Management leads the League end to end, from athlete contracts to matchday operations.

Sport First Approach

Every decision serves the growth of women’s equestrian sport in Pakistan and beyond.

A Single, Accountable Partner

One organization stands behind teams, sponsors, and broadcasters alike, so relationships stay clear and direct.

International Standard

The League is built to the standard expected by riders, officials, and partners around the world.

Show Jumping

A test of balance and skill over technical courses, judged on time and precision.

FORMAT

Two Disciplines, One League

The inaugural season features two disciplines, each with its own tradition and demand on a rider.

Equestrian Queens works to build a professional pathway for
women in equestrian sport, raise the profile of tent pegging and
show jumping across Pakistan, and connect local riders with
international competition, sponsors, and fans.

Tent Pegging

A sport rooted in Pakistan’s heritage, testing speed, precision, and courage at full gallop.

FORMAT

Season Structure

Season 2026/27

The inaugural season of Equestrian Queens

Islamabad, Pakistan

Host city for the first season

5 Teams

Each named after a city or region of Pakistan

1+ Foreign Player

Minimum one foreign player on every team

MEDIA PLAN

Built to Travel

Broadcast &
Streaming

Live coverage of matches through television and streaming partners reaches fans across Pakistan and abroad.

Digital &
Social

Daily content across Instagram, TikTok, and YouTube follows riders, teams, and behind the scenes moments.

Original
Content

Documentary style features introduce the athletes, the horses, and the sport to a wider audience.

Audience
Growth

Data guides every platform decision, so the League builds a loyal, growing fan base season after season.

Equestrian Queens is built to travel across broadcast, digital, and live platforms, reaching fans wherever they follow the sport.

PR PLAN

Building Trust Before Kickoff

A clear public relations plan builds trust and excitement well before a single horse enters the arena

Launch Campaign

A coordinated national launch introduces Equestrian Queens to media, riders, and fans

Athlete Storytelling

Profiles of the riders bring the human side of the sport to press and public

Press & Media Relations

Regular briefings and match reports keep national and international press engaged.

Partnership Announcements

Sponsor and partner news is planned and released to build momentum through the season.

COMMERCIAL OPPORTUNITIES

Exciting Sponsorship & Team Ownership Opportunities

A clear public relations plan builds trust and excitement well before a single horse enters the arena.

Full Franchise Rights

Owners hold a team for the season, with rights to its name, colors, and roster within League rules.

Athlete Roster

Each team fields riders in tent pegging and show jumping, including at least one foreign player.

League Support

Strawberry Sports Management supports every owner with operations, media, and match logistics.

COMMERCIAL OPPORTUNITIES

Exciting Sponsorship & Team Ownership Opportunities

A clear public relations plan builds trust and excitement well before a single horse enters the arena.

Full Franchise Rights

Owners hold a team for the season, with rights to its name, colors, and roster within League rules.

Athlete Roster

Each team fields riders in tent pegging and show jumping, including at least one foreign player.

League Support

Strawberry Sports Management supports every owner with operations, media, and match logistics.

EQUESTRIAN QUEENS

Pakistan’s International Women’s Equestrian League

EQUESTRIAN QUEENS

Pakistan’s International Women’s Equestrian League